Canadian consumer typology

Find out more about our neighbors to the north with PRIZM CE, a consumer segmentation system devised by Claritas and Environics Analytics. Canada, while a tenth as populous as the US, apparently deserves just as many consumer clusters — partially because of its greater ethnic and linguistic diversity, as Qu�be�ois, Chinese, Sikh, and aboriginal populations get their own clusters. More-urban Canada also merits more urban and fewer suburban clusters.

One interesting cluster tidbit: cluster 43, Urban Spice, is described as “a collection of immigrant gateway communities… ranking highest among all cluster in working for a political party or candidate,” quite a contrast to young, immigrant, urban populations in the US.